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AM I PRICING RIGHT?
Every business owner is haunted by this question. Expert pricing strategist Mark Stiving draws upon more than 15 years of experience in profitable pricing and delivers a practical plan to help you confidently answer this fundamental question.
Price—it’s most powerful marketing tool you have— and the least understood. Zeroing in on the areas where your efforts will generate the greatest impact, Stiving breaks down critical pricing concepts and provides the blueprint to integrate proven pricing strategies into your growth plans. Be empowered to strengthen your pricing structure to withstand any conditions, dramatically elevating your company performance, position, and profits for long-term success.
Learn how to:
- Set prices that drive your market position
- Correctly use costs to make profitable pricing decisions
- Implement value-based pricing to charge what customers are willing to pay
- Use price segmentation to leverage value and capture new business
- Cash-in on complementary products and product versions with portfolio pricing
- Prepare for changing conditions by pricing strategically now
Following in the footsteps of sited examples including Apple, BMW, McDonalds, Mercedes, and other market leaders, learn how to create a powerful price strategy that does more than cover costs.
- Sales Rank: #1665882 in Books
- Published on: 2011-07-29
- Original language: English
- Number of items: 1
- Dimensions: 8.80" h x .50" w x 6.10" l, .65 pounds
- Binding: Paperback
- 194 pages
From the Back Cover
AM I PRICING RIGHT?
Every business owner is haunted by this fundamental question. Expert pricing strategist Mark Stiving draws upon more than 15 years of experience in profitable pricing and delivers a practical plan to help you confidently answer.
Price—it’s most powerful marketing tool you have— and the least understood. Zeroing in on the areas where your efforts will generate the greatest impact, Stiving breaks down critical pricing concepts and provides the blueprint to integrate proven pricing strategies into your growth plans. Be empowered to strengthen your pricing structure to withstand any conditions, dramatically elevating your company performance, position, and profits for long-term success.
Learn how to:
•Set prices that drive your market position
•Correctly use costs to make profitable pricing decisions
•Implement value-based pricing to charge what customers are willing to pay
•Use price segmentation to leverage value and capture new business
•Cash-in on complementary products and product versions with portfolio pricing
•Prepare for changing conditions pricing strategically now
Following in the footsteps of sited examples including Apple, BMW, McDonalds, Mercedes, and other market leaders, learn how to create a powerful price strategy that does more than cover costs.
About the Author
Mark Stiving, www.markstiving.com, is a respected price strategist with a Ph.D. in Marketing (Pricing) from U.C. Berkeley and more than 15 years of experience helping companies implement value based pricing strategies to increase profits. A speaker, coach, and consultant, Stiving has worked with esteemed companies such as Cisco, Procter and Gamble, Grimes Aerospace, Rogers Corporation, as well as many small businesses and entrepreneurial ventures. Read more from Stiving on his blog, www.PragmaticPricing.com.
Most helpful customer reviews
4 of 4 people found the following review helpful.
It's Impactful
By Brent R. Bilger
I've read 4 pricing books in the past year and Impact Pricing was the best. It is well structured and has lots of great examples. It was a page turner (as much as any pricing book could be a page turner). Dr. Stivings' thoughts on aligning pricing strategy with corporate strategy is brilliant. It's hard to believe anyone could price anything without that piece of advice. The "Will I" vs. "Which One" decision is obvious after you hear it. The interesting part is that only one has price elasticity. The relationship between pricing and fixed & variable costs is also a "must know" one. All-in-all, a great book on pricing.
4 of 4 people found the following review helpful.
Fair & Balanced Perspective
By Morgan Littlewood
Pricing is both an Art and a Science. Mark Stiving's excellent book and his blog at pragmaticpricing.com provide a highly readable and insightful perspective on pricing as a tool for growing your business. Rather than recommending a single approach, he provides a well structured view of the problem and opportunity and coaches you to think about your business, your customers and your best pricing model.
Given the potential complexity of the subject, its surprisingly enjoyable to read and understand.
My challenge is to liberally apply the lessons in an industry where cost-plus is the norm and Mark is right.
4 of 4 people found the following review helpful.
It All Makes Sense Now
By John D.
For years, I had been doing what this book described, only without the knowledge of the processes discussed in the book and in a somewhat disorderly manner. Truth be know, it was weaker than disorderly at times. I'm now ready and equipped to meet any pricing challenge. If you run a small business like I do, then you need this book.
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