Prustogge: Mei 2013

Selasa, 21 Mei 2013

[G341.Ebook] Free PDF Mathematical Models of Perception and Cognition Volume I: A Festschrift for James T. Townsend (Scientific Psychology Series)From Psychol

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In this two volume festschrift, contributors explore the theoretical developments (Volume I) and applications (Volume II) in traditional cognitive psychology domains, and model other areas of human performance that benefit from rigorous mathematical approaches. It brings together former classmates, students and colleagues of Dr. James T. Townsend, a pioneering researcher in the field since the early 1960s, to provide a current overview of mathematical modeling in psychology. Townsend’s research critically emphasized a need for rigor in the practice of cognitive modeling, and for providing mathematical definition and structure to ill-defined psychological topics. The research captured demonstrates how the interplay of theory and application, bridged by rigorous mathematics, can move cognitive modeling forward.

Published on: 2016-06-02
Original language: English
Number of items: 1
Dimensions: 9.10" h x .80" w x 6.10" l, .0 pounds
Binding: Hardcover
284 pages

About the Author

Joseph W. Houpt is Assistant Professor of Psychology, Wright State University, USA.

Leslie M. Blaha is Engineering Research Psychologist, United States Air Force Research Laboratory, USA.

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Kamis, 16 Mei 2013

[T309.Ebook] Fee Download Rate Constant Calculation for Thermal Reactions: Methods and ApplicationsFrom Wiley

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Providing an overview of the latest computational approaches to estimate rate constants for thermal reactions, this book addresses the theories behind various first-principle and approximation methods that have emerged in the last twenty years with validation examples. It presents in-depth applications of those theories to a wide range of basic and applied research areas. When doing modeling and simulation of chemical reactions (as in many other cases), one often has to compromise between higher-accuracy/higher-precision approaches (which are usually time-consuming) and approximate/lower-precision approaches (which often has the advantage of speed in providing results). This book covers both approaches. It is augmented by a wide-range of applications of the above methods to fuel combustion, unimolecular and bimolecular reactions, isomerization, polymerization, and to emission control of nitrogen oxides. An excellent resource for academics and industry members in physical chemistry, chemical engineering, and related fields.

Sales Rank: #5084048 in Books
Published on: 2012-01-18
Original language: English
Number of items: 1
Dimensions: 9.60" h x .95" w x 6.40" l, 1.40 pounds
Binding: Hardcover
25 pages

From the Back Cover
A comprehensive overview of cutting-edge computational approaches to estimating rate constants for thermal reactions and their applications

When modeling and simulating chemical reactions, researchers are often forced to choose between using time-consuming but more accurate techniques or faster but less precise approaches. Rate Constant Calculation for Thermal Reactions: Methods and Applications covers both, showing how different methods can be used across a range of different applications.

Including coverage of the theories behind the assorted first-principle and approximation methods that have emerged over the last twenty years examined by major leaders in the field, the book provides detailed examples of the numerous applications of these theories to a wide variety of basic and applied research areas. These include the study of fuel combustion, unimolecular and bimolecular reactions, liquid solutions, polymerization, and many more.

A valuable resource for anyone in academia or industry working in physical chemistry, chemical engineering, or related fields—such as fuel and automotive sciences—Rate Constant Calculation for Thermal Reactions makes computational approaches to thermal reaction theory accessible by tying them directly to real-world applications.

About the Author
Herbert DaCosta is currently a principal consultant at Chem-Innovations LLC and an adjunct professor of chemistry at Illinois Central College. His research interests include environmental catalysis and clean energy, nanomaterial design and synthesis, computational chemistry, and kinetics.

Maohong Fan is Associate Professor at the University of Wyoming and an adjunct associate professor at the Georgia Institute of Technology. His research interests include nanomaterial synthesis and application, green processes for chemical production, and new approaches to clean energy generation.

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Rabu, 15 Mei 2013

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Known particularly for her luminous still lifes, Jan Groover has achieved a reputation among viewers, critics and collectors for her contribution to contemporary fine-art photography. This book features a selection of her work. Groover's early photographs - close-up and larger than life - brought critical acclaim and popularity, and although her work has become increasingly complex she continues to use ordinary household utensils and other everyday objects.

Sales Rank: #5657474 in Books
Published on: 1983
Binding: Paperback

From Publishers Weekly
Groover's artful color photographs of kitchen utensils transform the mundane into the surreal. A picture might juxtapose a fork, vegetables and a spatula, creating a mysterious, elegant microworld in which familiar forms take on new meanings. This American photographer's precise yet richly colored triptychs of suburban New Jersey lawns and clapboard houses present suburbia as a sane refuge. Her calm, detached New York cityscapes of empty lots and abandoned buildings exude an almost perverse serenity. And her elaborate tabletop still-lifes of bottles, fruit, bones and goblets are darkly beautiful meditations on time and mortality. Groover's most recent pictures, sunny views of her new home in the French countryside, seem to be complex allegories on the interplay of nature and society. Szarkowski, former director of photography at Manhattan's Museum of Modern Art, limns Groover as an artist whose goal is to reinvent photography and to clarify its history.
Copyright 1993 Reed Business Information, Inc.

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Minggu, 12 Mei 2013

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Paul Temporal has written a remarkably insightful book on how to build strong brands. he addresses every issue in brand management with sound theories and marvelous examples. This is one of the best books on brand management to help any company build powerful brands. - Philip Kotler

Those building and managing brand assets will find the issues facing them addressed in Advanced Brand Management with clarity, insight, and an easy-to-read style. Chock full of case studies, I especially found useful and stimulating, the author's willingness to offer critical judgments of brand decisions. - David Aaker

Paul Temporal's new book is interesting, entertaining, well-written, and loaded with everything you need to know to manage a brand. What more could you want? Read it! - Al Ries

Brands in Asia are a paradox. Everyone believes in them, but the ability to create them often lags far behind. To those who imagine that branding is just a passing fashion, this book is a powerful corrective. Paul Temporal describes in magisterial detail the philosophy, but above all, the practice of branding. As such, it is a vital tool for all those who believe that Asia's future lies in strategic solutions. - Miles Young

Sales Rank: #446773 in Books
Published on: 2010-03-15
Original language: English
Number of items: 1
Dimensions: 9.30" h x 1.15" w x 6.30" l, 1.52 pounds
Binding: Hardcover
256 pages

Review
“…a description of what brand management is, but also a manifesto for the exciting interdisciplinary challenge it should be…”(Marketing, 17 April 2003)

Review
Paul Temporal has written a remarkably insightful book on how to build strong brands. He addresses every issue in brand management with sound theories and marvelous examples. This is one of the best books on brand management to help any company build powerful� brands.
--Philip Kotler, S.C. Johnson & Son Distinguished Professor of International Marketing, Kellogg Graduate School of Management, Northwestern University

Paul Temporal's new book is interesting, entertaining, well-written, and loaded with everything you need to know to manage a brand. What more could you want? Read it!
--Al Ries, Chairman, Ries & Ries, and Co-author, The 22 Immutable Laws of Branding

Brands in Asia are a paradox. Everyone�believes in them, but the ability to create them often lags far behind. To those who imagine that branding is just a passing fashion, this book is a powerful corrective. Paul Temporal describes in magisterial detail the philosophy, but above all, the practice of branding. As such, it is a vital tool for all those who believe that Asia's future lies in strategic solutions.
--Miles Young, Chief Executive Officer, Ogilvy & Mather Worldwide

From the Inside Flap
Advanced Brand Management: Managing Brands in a Changing World (Second Edition) is a complete guide to managing the most valuable assets in the business world--brands. In this exciting second edition, Paul Temporal, a world-renowned brand expert, explains how to develop and manage sophisticated strategies that will ensure sustainable brand value. Dr. Temporal addresses issues such as:

How to gain and use valuable consumer insights
How to use emotion to secure brand success
How to create a brand vision
How to create a power brand strategy
How to develop positioning strategies that bring outstanding results
How to respond to brand architecture challenges
What to consider in extending, revitalizing, repositioning, and deleting brands
How to build a brand culture, engage employees, and carry out internal branding
How to create a total communications strategy
How to address critical issues in brand management, and the role of speed, agility, and innovation
How to structure brand guardianship and management
How to track brand success

More than 40 case studies, including both successful and unsuccessful international brand management initiatives, illustrate practical applications of the topics covered. New cases include:

Google
Twitter
MySpace
Facebook
Zara
Opus
Chivas Regal
MTV
P&G
Coca-Cola
Absolut
Nike
LG
Apple
The Obama presidential campaign

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This stimulating book also features a brand management toolkit--an invaluable collection of questions, exercises, and notes culled from Dr. Temporal's wealth of experience. The toolkit will provide you with your own personal consultancy checklists and support, helping to improve and secure your brand equity.

Whether you are in control of an established company, starting up a new one, or have responsibility for a brand in a particular industry or sector, Advanced Brand Management is an indispensable resource.

Most helpful customer reviews

3 of 4 people found the following review helpful.
Essential reading
By Marketing practitioner
This book presents easy-to-understand theories with eye-opening examples. It provides food for thoughts to those who are serious about developing brands. After reading it, you will understand why Philip Kotler described it as one of the best books on brand management.

1 of 1 people found the following review helpful.
Very good book
By Detailed reviewer
Wish i had this in my MBA class. But none the less, its a great read after college or in spare time to hone in on your skills. It was exactly what i was looking for.

0 of 0 people found the following review helpful.
Brand Building Best
By PIA
THE best branding book I've read, or heard of on branding. It doesn't just talk AT you, but rather gives tactical approaches to big picture strategies. Highly recommend for anyone interested in building a corporate brand or, even better, their own personal brand.

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